Melbournalia was established as a temporary concept store in November 2011. After more than 6 retail ventures that popped up all over town the organisation is now firmly planted at the top end of Bourke Street as a permanent retail store that provides a very local shopping experience. “It’s a great precinct with great shops and eateries and a real neighbourhood feel... there's a lot of tourist movement from the many nearby hotels, and it’s very easy to reach via public transport”. Melbournalia has attracted thousands of locals and visitors keen to see what the creative community of Melbourne has to offer. Melbournalia now represents over 100 local designers, makers and small manufacturers, with an ever-expanding range of locally produced and themed gifts and souvenirs. “We only stock locally designed products and favour local manufacturing. We seek products that tell stories about Melbourne with authenticity, wit and heart”.