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Global Content Creator

New World Whisky Distillery

  • Date Expired: 2019-01-20
  • Location: Port Melbourne VIC melbourne
  • Salary: Not specified
  • Industry: Advertising and Marketing
  • Position: Marketing Assistants/Coordinators
  • Work Type: Full Time Work

At Starward we have a rare and exciting opportunity for Global Content Creator/Marketing Co-ordinator to join our vibrant and energetic Marketing team based in Port Melbourne.

We're after a passionate and energetic person to help us win the hearts and minds of foodies and premium drink appreciators across the globe.

  • An amazing and rare opportunity to work on a trailblazing whisky. Born and bred in Melbourne
  • Truly make your mark and contribute to the continued success of the Starward whisky brand.
  • Flexible work environment

KEY RESPONSIBILITY AREAS 

Social Media & Content Creation

  • Daily planning, content production, copywriting, uploading and activation of marketing activities and seasonal campaigns on digital channels
  • Utilise digital and traditional channels to optimise audience engagement. On-brand, accurate and engaging copywriting for all social media, EDM campaigns, website, brochures, long and short video content and other content as required.
  • Build brand awareness and consideration
  • Drive sales, followers and conversion both through traditional channels and online using social media.
  • Create engaging and timely content for social media.
  • Manage online influencer opportunities
  • Coordinate and fulfil media and influencer requests.
  • Help launch new Starward products online through social media.
  • Ensure Starward’s core product range remains relevant all year around
  • Create and drive the with food occasion content
  • Ensure the digital content is relevant for our global audience especially in the US and UK
  • Ensure the content developed for the US complies with the US digital marketing codes
  • Create, update and manage the following marketing tools: Discover Starward Portal/EDM/ Printed POS / Monthly digital reporting

 

Reports & Insights

  • Implement tracking and reporting across campaigns including the creation of customised links to track the success of individual Influencers and media channels.
  • Use analytics and reporting to understand how audiences are interacting and engaging with different types of content and adapt and optimise future content accordingly.
  • Prepare reports and gather insights for board and marketing meetings to help inform strategic decision making.
  • Develop and maintain competitor analysis, gaining a detailed understanding of the landscape.
  • Report on consumer trends

 

Qulaifications 

  • Marketing/Digital/Media tertiary qualification
  • Ability to deliver on-time and in full
  • Thorough understanding of current social media trends and changes
  • Experience in using the Facebook ad engine
  • Strong willingness to stay up to date with the premium drinks community and trends.
  • Strong written, verbal and interpersonal communication skills
  • Ability to problem solve and make decisions quickly
  • Date Expired: 20.01.2019
  • Location: Port Melbourne VIC
  • Salary: Not specified
  • Industry: Advertising and Marketing
  • Position: Marketing Assistants/Coordinators
  • Work Type: Full Time Work

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