This role will be responsible for the graphic handwriting + art direction of Sans Beast, whilst building + delivering brand awareness + brand equity on social channels. This will be achieved through excellent content planning + execution, an understanding of the analytics of social + websites, and a drive to deliver both community + sales growth.
Build, present + implement a cohesive content plan based on brand + seasonal direction. This will cover all touchpoints from website to EDM to socials.
Design + build EDMs in Klaviyo, ensuring creative + commercial goals are achieved.
Schedule, manage, implement, review, analyse + adjust accordingly, all organic facets of the Instagram + Facebook accounts, working in harmony with the Digital Marketing Co-ordinator.
Create in-house content as/when required – IG stories, IG flatlays etc.
Contribute to the conception of the seasonal marketing calendar, ensuring innovation + community engagement is top of mind with all creative ideas put forward.
Adhere to brand timetable, delivering all content assets on time.
Update + populate website Shopify CMS based on brand equity + commercial learnings from GA.
Remain informed on market trends + participate in team conversations regarding forward strategy – this may include but not be limited to, topics such as product design, collaborations, partnerships, channel expansion (wholesale, concession, retail etc), blog topics, social posts + competitions.
Be an informed + enthusiastic contributor to the Sans Beast animal free ethos.