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Acquisition Marketing Manager


  • Date Expired: 2021-09-22
  • Location: Fitzroy VIC, Australia melbourne 3065
  • Salary: Not specified
  • Industry: Media and Digital
  • Position: Publishing
  • Work Type: Full Time Work

Dream role for an acquisition guru to join an award-winning publisher and make a real impact.

The Role

An outstanding opportunity has arisen for an ambitious digital marketing manager to join a newly created team within Broadsheet.  You will be in on the ground floor as the business launches an exciting new membership product that will give its readers unprecedented access to exclusive offers, events and openings as well as a brand new app.

Reporting to the Head of Marketing and Growth you will be critical to the success and evolution of Broadsheet’s membership program. You will be responsible and accountable for driving Broadsheet's audience and membership growth, taking into consideration the full audience funnel, from top-line readership growth, down to the conversion of a large subscriber base into paid members. 

This exciting role can be either Melbourne or Sydney based and will see you considering all the marketing channels that attract our readership, driving growth and conversion through strategy, execution, data insights, testing and optimisation. All this within an environment where you will have the support and scope to test ideas and influence decision-making in how to build a successful, robust and sustainable reader membership for the business.

Key Responsibilities:

  • Grow audience direct revenue through Broadsheet owned channels and paid performance marketing.
  • Take ownership of the marketing funnel, segmenting the audience, setting channel strategies and understanding how all channels are performing against targets. 
  • Grow the readership email database.
  • Identify growth opportunities through strategic partnerships.
  • Understand the Broadsheet brand and audience, collaborating with teams across the business to drive audience revenue growth.

Who Are You?

  • A results and commercially driven individual with experience across conversion funnels and acquisition channels, paid and organic. 
  • Preferably someone who understands and has experience with subscription-based models as well as start-up/scale-up (pre or post-revenue) experience. 
  • A seasoned marketing professional who understands the trade-offs and how, by driving initiatives in one part of the funnel, it will have an impact elsewhere.

Your Skills & Experience:

  • 4+ years Digital Marketing experience across conversion funnels and acquisition channels including Paid Search, Paid Social and PPC, A/B testing and Conversion Rate Optimisation.  
  • A strong track record implementing and executing successful digital strategies.
  • Solid knowledge of data and analytics tools. 
  • Have a mindset of growth and a drive to learn.
  • Ability to take data and use it to make decisions and optimise campaigns.
  • Ability to find out and understand what actually motivates people to make decisions.

About Broadsheet

Broadsheet is the go-to for Australian culture. Our goal is to connect our readers with the very best our cities have to offer and we do this through covering breaking news and in-depth reporting on food and drink, art and design, fashion, entertainment and travel. 

We are one of the country’s most influential independent publishers and award-winning media brands. In addition to our websites we keep our readers informed and connected through social media channels, print papers, video content, books and events. 

We’re proud of the special workplace culture we’ve developed and love the passion that our team shows for the work they do for our national audience which is in the millions.

Working at Broadsheet

  • Flexible working-from-home arrangements
  • A nimble start-up culture
  • Training and career development
  • An ambitious, passionate and talented team
  • A fun, inclusive and supportive culture
  • A great inner-city location
  • Perks including paid birthdays off and tickets to events
  • The option to bring your dog to work

We would love to hear from you if you’re keen to work hard within a great culture while developing your career with one of Australia’s leading digital publishers.  

To apply, please submit your CV and cover letter as a single PDF document. Your cover letter should outline your experience and reasons you’d be a good fit for the role.

About Broadsheet

Welcome to Broadsheet, and the best of your city.

Through breaking news, features, event guides and insight from industry experts, Broadsheet is the authority on the cultural life of your city. We’re here to keep you across the goings on around town and to cover, analyse and comment on it all wi...

  • Date Expired: 22.09.2021
  • Location: Fitzroy VIC, Australia
  • Salary: Not specified
  • Industry: Media and Digital
  • Position: Publishing
  • Work Type: Full Time Work

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