Sales Manager

Since 2017, Worksmith has evolved from Australia’s first dedicated hospitality co-working space and incubator into an array of ventures, projects and initiatives.

Worksmith prides itself on being a mission led company that uses revenue to further develop the food, beverage and hospitality industries and connect the people within. We value collaboration as a cornerstone of our beliefs and we use it to develop strong relationships with people within our community.

Through resources and opportunities, our goal is to continue to be a source of connection for the hospitality industry and will continue to reinforce our mandate to grow, hospitality, together.

Along with parent company Worksmith, exists four diverse businesses, that include: 

Industry Membership - A resource for the hospitality industry to bring down the cost of doing business, gain access to R&D facilities and assist with the growth and engagement of employees.

Home Grown - An Australian cocktail company across e-commerce, and on/off-premise.

Melbourne Cocktail Festival - A week-long festival dedicated to celebrating venues, bartenders & brands in its 3rd year.

Stella A boutique, high-end coffee roasting company 

Key Objectives

• Responsible for the strategy, management and execution of Home Grown across on-premise and off-premise channels. 
• Meet and exceed sales targets as set out by the wider Home Grown team 
• Develop, implement and execute sales strategies in on and off-premise environments
• Develop and nurture relationships with venue operators, retailers and event organisers to ensure ongoing growth of the brand
• Create and maintain analytics reporting across all sales channels
• Work closely with the logistics and dispatch team to ensure timely delivery of the Home Grown products
• Work alongside the Brand Manager to execute sales from activations, events and tastings
  
  
• Lead key partnership formations with:

Key venues:

• Pub & Restaurant Groups
• Event & Function Spaces
• Hotels, Cruise Ships & Resorts 

Daily and Monthly Responsibilities

• Sales 
• Create strategies to meet and exceed sales targets 
• Implement, manage & report on sales (using Hubspot)
• Work alongside the Home Grown team to reach a wide range of venues and retailers
  
  
• Account Management
• Manage and nurture current Home Grown accounts to ensure ongoing re-purchasing of product and engagement from consumers
• Strategise with the Brand Manager to develop innovative ways of growth in existing venues 
• Implement and execute training programs in venues to assist with further sales
  
  
• Team Management 
• Hire and onboard new salespeople as Home Grown expands
• Manage the sales team members, their sales targets and strategies to achieve them
  
  
• Distribution & Production
• Liaise with production and logistics team to ensure stock control is maintained and product is shipped in a timely manner
• Seek new channels to sell to that are outside the core on/off-premise environments 
• Manage all third party distributors in each state, including ALM & Paramount
  
  

Skills and Qualifications

• In-depth experience in a similar role (ideally 3 years)
• Ability to create and execute strategies to meet and exceed the sales targets 
• Ability to manage sales funnels using CRM systems (such as HubSpot)
• Able to manage a team of salespeople, including ongoing reporting 
• Proven experience in the food and beverage industry with an existing network 

Bonuses

• A genuine passion for the hospitality industry and it’s sister industries
• A history in frontline hospitality positions 
• A deep understanding of beverage production