Serotonin's mission is to:

• be world class
• give “aha” and “hmm” moments
• always be ethical and scientific
• be a leader and teacher with a voice that’s heard
• provide people with reliable evidence based information
• work with the best team, as a team
• change negative behaviours and help future generations
• create a safe hub for the community with support
• be positive and share true happiness with a smile