ABOUT ID/LAB: We shape behaviour in the built environment; we optimize how people experience a space, and how they navigate to and through it.

An efficient wayfinding system is more than a few arrows on the wall; it is the sum of architecture, precise information at the right moment, staff interaction and signage. ID/Lab applies an understanding of psychology, research, space syntax, architecture and behaviour to design evidence based, intuitive, wayfinding systems.