From copywrong to copyright.
It’s easy to establish a personal connection with a customer when you’re a living, breathing human behind a counter, but when your storefront is the internet, it gets a whole lot harder.
In this two-hour workshop, hosted by renowned Melbourne writer Tait Ischia, you’ll make the first steps to becoming a copywriter so that your words do the talking online.
You’ll learn the basics of copywriting, the grammatical rules and tools specific to writing copy and how to write to increase engagement and reach. You’ll be able to workshop your ideas in inclusive group sessions.
This class is recommended for business owners, marketing professionals, students and anyone keen to become an expert wordsmith.
Copywriting for Small Businesses, Sole Traders and Lone Rangers is on Wednesday January 24 at Inspire9 (The Dream Factory, 90 Maribyrnong Street, Footscray. 6.30pm–8.30pm.