Beer isn't just a drink, it’s a business.
Pairing food with wine is a well established art. But what about food with beer? Get the lowdown on how to offer the perfect brew and bite at your own venue. Learn to cut, complement and contrast textures and flavours with the advice of Boatrocker Brewing Co. founder Matthew Houghton and Merricote chef Rob Kabboord.
Monday May 15 at Beer Deluxe: The Festival Hub, Melbourne. 4pm–5.30pm.
Old School: Meet The Founder Of Sierra Nevada Ken Grossman
Sierra Nevada founder Ken Grossman is coming to Melbourne for a free Q&A session. Hear firsthand from one of the most established US beer-makers about the business of craft beer to the defining qualities of an American brew and the future of beer around the world. This is sure to be a popular event and spots are issued on a first come first served basis – so get in quick. Wednesday May 17 at Beer Deluxe: The Festival Hub, Melbourne. 3.30pm–4.30pm.
The global beer industry is booming, with new breweries emerging around the world everyday. It’s time to pause, sit down and discuss the current state of the brew business and how it can be sustained into the future. Brews News offers an interactive panel discussion featuring some of the most important names in the industry, including Bill Savage from Goose Island, Ken Grossman from Sierra Nevada and Flyn Van Ewjik, head of environment at Qantas. Join the conversation. Wednesday May 17 at Cryer Malt Trade Hub, Melbourne. 11am–3pm.
Marketing: Make Your Brand Talk
With the craft beer scene growing larger by the day, how do you get your customers to pay attention to your brand? An engaging panel discussion, hosted by Luke Robertson (Ale of a Time), which will explore strategies of branding, media, and how to advertise your beer to achieve the greatest level of consumer interest. Luke is joined by social media whiz Steve Vallas (Chunky Media), marketing manager Lawrence Dowd (Colonial Leisure Group) and Danielle Allen (co-founder of Two Birds Brewing Co.).
Wednesday May 17 at Cryer Malt Trade Hub, Melbourne. 5.30pm¬¬–6.30pm.
Interested in starting your own brewery? Join this panel discussion hosted by several craft brewery experts who will outline the joys and challenges of the venture based on their own experiences. The Crafty Pint founder James Smith will lead the session and encourages questions – so it’s your chance to ask anything you want to know.
Friday May 19 at Cryer Malt Trade Hub, Melbourne. 11.30am–1pm.
