No more sleepless nights.
If you haven’t started using online booking for your venue yet, you should start thinking about it ASAP. Here are four fiscal reasons why:
Venues that use online booking services reap the benefit of fuller venues and fewer cancellations, making them more profitable. Renowned Melbourne group Fonda, who use Obee, are glowing converts to the automated service.
"It’s become an integral part of the Fonda guest experience and ultimately an important source of income for our business," says marketing coordinator India Egan.
According to OpenTable senior marketing manager Mitchell Nunis, venues can capture extra revenue through online booking.
“With OpenTable, you have the ability to make your unconventional tables available online,” he says. “This means that you can now set expectations with diners, and also merchandise and fill your standard, bar or outdoor tables - capturing more revenue for your business.”
Note: At Scout we endorse Dimmi, Obee and OpenTable. Make sure you check them all out to see which one best compliments your business needs.
Online booking services allow venues to plan with greater precision, helping to reduce expenses.
"When venues can plan their service ahead of time they are better able to manage food costs and avoid waste,” says Obee founder Owen Parry. “We've seen venues that capture menu preferences during the booking process who can plan ahead with staffing, are able to order more efficiently and organise prep more accurately."
Automated bookings also allow venues to free up those on the front desk taking incoming booking calls.
Online booking services help venues build strong, detailed customer databases. This can be costly otherwise.
“At OpenTable, we provide access to actionable data to assist venues make better business decisions,” says Nunis.
Some providers will also help promote venues through their networks, reducing the need for those businesses to spend as much as they do on advertising. Dimmi and OpenTable, for example, regularly promote venues through EDMs.
Note: Broadsheet’s new Book with Broadsheet facility allows it’s listed venues that use Dimmi, Obee or OpenTable to be booked via its site. If you’re featured on Broadsheet and looking for a cost-effective strategy to acquire new customers, sign up here.
By making the booking process easier for customers – and making it simpler to offer them bespoke follow-up services – online bookings services help improve customer service. This can help generate repeat business and improve cashfow long term.
To find out more information about how an online booking system can help your business, check out there website below, or contact directly.
• Dimmi: 1300 337 761
• Obee: 1300 446 233
• OpenTable: (02) 8188 7167
Read More: Step-by-Step Guide to Setting Up an Online Booking Service
Note: Broadsheet has recently partnered with Dimmi, Obee and OpenTable for their new online booking platform, Book with Broadsheet.
