Learn more about SEO, digital copywriting, social media mapping and reaching new audiences.
Hack An SEO Plan In 90 Minutes
SEO is certainly something you need to be regularly keeping up to date with if you’re in digital marketing. This practical, hands-on session will guide you through how to create SEO-focused content, use keywords, identify link opportunities and utilise the link between social media and SEO.
Hack an SEO Plan in 90 Minutes is on Monday June 4, 6pm–12pm at General Assembly Sydney, 56-58 York Street, Sydney.
Doing Copywriting Right: Engaging Your Audience
Looking to polish up your digital writing skills? This session will teach you how to create engaging, relevant and fresh marketing content. Key takeaways include the difference between good and bad copywriting, how to use writing effectively in your marketing strategy, and why it’s crucial in business today.
Doing Copywriting Right: Engaging Your Audience is on Monday June 19, 6pm–8pm at General Assembly Sydney, 56-58 York Street, Sydney.
Learn more about how to use social media effectively in your organisation. In this workshop, you’ll be taken through a six-step methodology that will help guide your efforts to develop an actionable social media strategy. You will also learn how to create an effective weekly content calendar and which social media platforms to use.
Social Media Strategy Mapping is on Wednesday June 21, 6pm–12pm at General Assembly Sydney, 56–58 York Street, Sydney.
While LinkedIn may not be a flashy as other social media channels, it can be very powerful in reaching certain audiences. At this comprehensive session you’ll learn how to build brand awareness and create business opportunities using the platform.
LinkedIn Marketing Workshop is on Wednesday June 14, 10am–12pm at South Sydney Graphics Arts Club, 182 Coward Street, Mascot.
Lead Generation With Google Adwords
Google punishes marketers who don’t know how to play by the rules, so it’s important to learn what they are. This presentation will guide you through how to make Google Adwords work for you and will reveal the mistakes that 83 percent of advertisers (including agencies) make.
Lead Generation With Google Adwords is on Friday June 2, 12pm–2pm at BSI, Level 7, 14 Martin Place, Sydney.
