Wholesale Partnerships & Sales Lead - Specialty Coffee

Wholesale Partnerships & Sales Lead – Specialty Coffee

$80-$90k Base Salary (reflective of experience), Plus Superannuation, Company Car, Phone and Bonus Incentives.

Criteria Coffee is growing, and with that growth comes an exciting opportunity to define the success of our wholesale partnerships. A newly created role focused on developing long-term relationships, thoughtful progress, and the everyday work of helping others to celebrate exceptional coffee.

Built around Criteria’s values of coffee quality, community and partnerships, the Wholesale Partnerships and Sales Lead will spend time alongside café owners and coffee customers, identifying new business opportunities, driving sales growth, whilst supporting existing partnerships.

You’ll work with exceptional coffee and alongside a small team of professionals. In return, you’ll be given trust, space to grow, and a clear pathway to develop your skills as an integral part of the Criteria Coffee leadership team.

A bit about Criteria Coffee

Since 2018 Criteria Coffee has supplied high-quality coffee to cafés and hospitality businesses.  Founded by Craig Simon a multi-award-winning coffee professional, Criteria offers exceptional coffee supply but also represents a unique gateway to coffee knowledge through co-roasting and education programs.  

Key Responsibilities

In this sales focused role, your duties will span every facet of creating and delivering on successful wholesale partnerships. Whilst no two days’ will be the same, the roles key duties will include:

• Build and grow long-term wholesale partnerships with cafés through regular visits, clear communication, and consistent follow-through.
• Identify and convert new wholesale opportunities aligned with Criteria Coffee’s values, guiding partners from first conversation through onboarding.
• Represent Criteria Coffee’s coffee with confidence in market, supporting quality through tastings, dial-ins, and basic training where needed.
• Work toward agreed commercial targets while balancing short-term opportunities with long-term customer value.
• Support the operational setup of wholesale partners, including equipment coordination and servicing in collaboration with internal teams.
• Maintain accurate CRM records and share relevant market insights to support the wider team.

What You’ll Bring to the Team

• 2 –5 years’ experience in B2B sales or account management, ideally within the specialty coffee industry.
• Strong understanding of café operations, coffee quality, and the realities of running hospitality business’.
• Clear, confident communication.
• Commercially disciplined, with experience managing a portfolio of accounts and working toward defined targets.
• Confident managing a sales pipeline and prioritising high-impact opportunities.
• Collaborative by nature, comfortable working closely with internal and external teams.
• Actively engaged in the coffee industry, with an interest in sharing market insights and customer feedback.
• Highly organised, with strong self-management skills and a disciplined approach to your work.

Why Criteria Coffee

You’ll be joining a small, committed team during a genuine period of momentum. This role offers access to an exceptional coffee program, meaningful customer relationships, and the opportunity to grow your skills within the specialty coffee industry — while helping to shape the future of the Criteria Coffee brand.

The Package

This is a full-time, Melbourne-based role with a salary package aligned to experience and responsibility, along with generous performance-based bonuses. A company car will be provided, fuel card, phone and the practical tools needed to complete your tasks. Plus, opportunities for ongoing learning and professional development as the business and sale team grows.

Applications Process.

We welcome applications from people of all backgrounds and experiences. Please share a brief cover letter sharing your interest in the role, along with your resume and a brief response to the questions below. 

Employee Questions

• Do you hold a current Australian driver licence?
• What is your Australian Residency Status?
• How many years of sales experience do you have?
• How many years have you worked in specialty coffee?

We appreciate the time and effort that goes into an application. While we may not be able to respond to every applicant, we will be in touch with those shortlisted candidates.

Applications close Monday 2nd March 2026.

Applications may be reviewed as they’re received, if a suitable candidate is found we may choose to close applications earlier.

We look forward to receiving your application for this exciting new opportunity!