Secrets to Start-up Success

Bree Johnson knows all about creating successful start-ups. In her short career, she has already created two of them. In 2011 the Melbourne entrepreneur launched communications business Willow & Blake with a couple of friends. Since then it has become a thriving boutique agency that boasts Grill'd, Lee Jeans and Jeep as notable clients. Then In 2013 she cofounded Frank Body - now an internationally renowned coffee-based skincare product range with 690,000 Instagram followers.\r\n\r\nSo what are the secrets to her success? Ahead of her appearance at this Thursday's General Assembly event How To Build A Business That People Love, Johnson gives us a quick teaser:\r\n\r\n\u2022 Move quickly. If you keep waiting for everything to be perfect you\u2019ll probably never get there. Being too scared to act destroys businesses.\r\n\r\n\u2022 Be patient and persistent. Don\u2019t give up and don\u2019t expect to be an overnight success. Learn resilience and learn from your mistakes .\r\n\r\n\u2022 Let go of your ego. Think about your customers\u2019 needs and don't be clouded by your own opinion. At the end of the day it's about them not you.\r\n\r\nJohnson will be joined on Thursday by artist Natalie Stuart and head of culture at Vinomofo, Mikey Ellis.\r\n\r\nLearn more and register here.\r\n\r\nHow to Build a Business People Love is on Thursday February 23 at Allpress Studio, 84 Rupert Street, Collingwood. 6.30pm - 8.30pm.