Marketing Analyst

IN A NUTSHELL

We’re looking for an analytical thinker to help bolster our reach and aid our decision-making in the e-commerce sphere. Reporting to our Head of E-Commerce Experience, you’ll work cross-functionally to understand our customers, measure our marketing initiatives, and help us continue doing things better. Whether it’s increasing the visibility of our global marketing campaigns, creating tighter feedback loops, or more accurate forecasting, we need you to identify where something is working, where it isn’t, and where we can make improvements.

Bring us your curiosity, calibrated insights, and love of data. In return, we’ll provide you with a world-class team to bounce off, interesting work to engage with, and the satisfaction of seeing your work impact a growing business.

SOME THINGS YOU MUST POSSESS…

• 2-5 years experience in a marketing analytics role (or similar data-focused, marketing role)
• Proficiency in operating across a number of reporting interfaces (BigQuery, SQL, Sheets/ Excel, Google Colab, GA4)
• Expertise in analysing large data sets (eg. campaign timings, sales revenue, product performance, customer analysis) with an ability to distil this information and identify trends and explore areas for growth
• An interest in customer experience and digging to understand how to improve it
• A knack for seeing which insights and pieces of information are the important ones for decision-making, and an interest in designing reports that focus on the most important pieces while giving enough context to let people dive deeper if they want to
• The desire to get your hands a bit dirty, you want to be involved in the implementation of something you recommend, so you can understand what works and what can be better next time
• Strong communication skills with a desire to work cross-functionally with our in-house tech and data teams to optimise processes and develop your skills further

IF YOU WERE HERE LAST MONTH, HERE ARE SOME THINGS YOU MIGHT HAVE DONE…

• Developed a monthly dashboard that aggregates sales, web traffic, and conversion metrics to review KPIs and furnished a report with insights into performance trends and strategic recommendations
• Combined sales data and customer feedback information to identify areas and opportunities for improvement across the business, pinpointing specific customer pain points
• Met with the product development team to share updates on new product performance, and impacts across cross-channel performance to then recommend future range planning
• Partnered with the Customer Experience team to measure the performance of different customer segments, promotions and customer journeys; identifying areas of friction
• Responded to ad hoc data inquiries from the finance and product development teams; synthesising data into coherent insights, and presented these findings in a clear, actionable format to inform cross-departmental decision-making

WHY WORK FOR BELLROY?

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation. We have carefully built our culture on radical effectiveness. Our credo is "smart people with good intentions who get shit done" (yes, really).