Account Manager

The Account Manager is responsible for:

• Client Management & Sales: Managing the client journey from initial inquiry through to post-event follow-up. Building trusted relationships and driving bookings through exceptional service. Identifying client needs and looking for opportunities to add value through upselling
• Organisation and coordination: Managing the enquiry flow and tracking the progress of leads. Responsible for general administrative tasks related to the customer journey.
• Sales Growth: Creating proposals, converting leads, and maintaining a high conversion rate with consistent pipeline activity.
• Collaboration & Coordination: Ensuring clear communication with internal teams and occasionally assisting with event logistics and planning.
• Operational Flexibility: Supporting the team across business functions during peak times.

POSITION OBJECTIVE

Success, in this position, looks like: 

• Strong Client Relationships: Clients feel supported and heard throughout every interaction.
• Sales Conversion: Enquiries are converted into confirmed bookings through responsiveness and great service.
• Operational Support: Internal workflows run smoothly, with clear communication and well-executed handovers.
• Proactive Contribution: The role evolves with the business, with initiatives brought forward by the team member.

KEY AREAS OF RESPONSIBILITY 

CLIENT & SALES MANAGEMENT

• Act as the first point of contact for new and returning clients via email, phone, and website inquiries, delivering timely and professional communication.
• Qualify leads by understanding client goals, budgets, and expectations, and prepare tailored proposals that reflect Aplenty's values and offerings.
• Nurture leads through the full sales cycle, following up regularly to increase conversion rates and ensure clients feel supported and informed.
• Maintain and update the CRM system with accurate client data, timelines, and communication logs to support transparency and collaboration.
• Proactively identify upselling opportunities and work toward monthly and quarterly sales goals. 

SALES & MARKETING SUPPORT

• Assist in the development of custom sales presentations, seasonal catering packages, and event proposals.
• Support social media content execution (managed externally) and seasonal campaign planning by feeding in ideas, testimonials, and imagery from past events, Occasional assistance on shoots, assistance with prop/ingredient sourcing etc 
• Updating website content post events. 
• Identifying and exploring new lead sources, referral partnerships, and local marketing opportunities.

EVENT & TEAM COLLABORATION

• Clear, thorough and timely handover of event inclusions/exclusions to Event Operations Manager for Operational and Kitchen execution 
• Liaise with the Event Operations Manager to align on client expectations, ensuring all details are captured and communicated effectively.
• Attend select events as a client representative to support front-of-house service and ensure a seamless client experience.
• Prepare and share comprehensive internal briefing documents for the kitchen and events team, ensuring clarity and accountability across departments.

BUSINESS OPERATIONAL SUPPORT

• Provide support with general administrative tasks such as scheduling meetings, issuing quotes and invoices, and updating calendars.
• Step into broader business support functions when needed, including event prep, internal team planning, and customer feedback follow-up.
• Offer constructive suggestions to improve client experience, streamline operations, and ensure our service remains best-in-class.

SKILLS & EXPERIENCE 

• 1–2 years of experience in sales, client services, or event coordination
• Background in hospitality or events industry preferred but not essential 
• Confident communicator with strong written/email skills
• CRM experience and general tech proficiency
• Multitasker who thrives in a dynamic environment
• Comfortable working independently and in a small, agile team

WHAT WE OFFER

• We are a small business with big ambition and a strong vision; we are looking for the right people to collaboratively work to get us where we are going. 
• Positive and supportive workplace with growth at the core of what we do.
• Staff lunches.
• Female-founded business focused on team development and growth and ensuring that everyone loves coming to work everyday 

PERSONAL ATTRIBUTES

• Love of Food: You have a passion for food, hospitality and new experiences, you seek out the best restaurants and are always looking for inspiration and new food and event trends
• Detail-oriented: You meticulously manage every client interaction, ensuring all enquiries, preferences, and details are accurately captured and addressed to provide a seamless and personalised experience.
• Communicator: You excel at building rapport with clients, listening attentively to their needs, and guiding them through the planning process with warmth and professionalism.
• Efficient: You prioritise tasks effectively, responding promptly to leads and client enquiries, ensuring all communications and deliverables are provided within expected time frames.
• Proactive: You take the initiative to nurture client relationships, anticipating their needs and offering tailored solutions that exceed their expectations, leading to repeat business and referrals.
• Adaptable: You handle a wide range of client enquiries and challenges with flexibility and creativity, finding practical solutions that align with both the client's vision and logistical realities.
• Driven: You are motivated to achieve and surpass sales targets, employing strategic approaches to grow our client base and contribute to the company's success.
• Passionate: Your enthusiasm for creating exceptional events shines through in your interactions, inspiring confidence in clients and showcasing a deep understanding of the industry.
• Collaborative: You work closely with internal teams, facilitating clear communication and cooperation to ensure client expectations are met and events are executed flawlessly.
• Ambitious: You have the drive and ambition to grow within the company, aspiring to leadership roles and contributing positively to the dynamics of our small, dynamic team.