Working within our small creative team, the Graphic Content Creator will be responsible for developing and executing compelling visual content that embodies the Kloke brand across all digital and print platforms. This role requires a deep understanding of design principles, brand consistency, and the ability to translate the Kloke aesthetic.
Key Responsibilities and Accountabilities
Visual Content Creation
Design and produce high-quality graphics for social media, website, email campaigns, and print materials
Create cohesive visual campaigns that align with seasonal collections and brand messaging
Develop layout designs for lookbooks, catalogues, and promotional materials
Design packaging graphics and product labels that reflect brand values
Re-touch, colour correct and optimise images for all digital channels
Digital Asset Management
Maintain and organise brand asset libraries including logos, fonts, colour palettes, and templates
Ensure brand consistency across all visual touchpoints
Create and update brand guidelines and style documentation
Collaborate with photographers and assist in art direction for product and campaign shoots
Campaign Development
Work closely with the marketing team to conceptualise and execute visual campaigns
Design graphics for paid advertising across digital platforms
Create seasonal promotional materials and sale graphics
Develop visual content for new product launches
Brand Development
Contribute to the evolution of Kloke's visual identity
Research and present design trends relevant to the fashion industry
Support the development of sub-brand identities and special collections
Important Attributes
Strong aesthetic sensibility aligned with minimalist design principles
Excellent attention to detail and quality standards
Self-starter with ability to work collaboratively in a small team environment
Self -motivated with strong project management skills
Adaptability and openness to feedback
Understanding of the Australian and international fashion market
Excellent time management and organizational skills
Can meet deadlines and negotiate target prices
Adobe Suite
Ability to work under pressure with a great attitude
Good communication skills, both written and verbal
Strict attention to detail, exceptionally organised
Positive attitude with an Entrepreneurial mindset
Strategic and commercially minded
An understanding of the brand and a passion for design
Highly Desirable Attributes
Experience in fashion or luxury goods industry
Photography and photo editing skills
Motion graphic and video editing capabilities
Web design experience
Experience with Shopify & Klaviyo platform design
Qualifications and Experience
2 – 3 years experience in a similar role
Diploma or Degree in Graphic Design, Visual Communication,
Ability to continuously understand product, market, competition status and customer requirements.
Proven track record to achieve/exceed company targets.
Portfolio demonstrating strong design skills and brand understanding
