Sales Representative

Key Responsibilities:

• Build new and nurture existing customer relationships, including bars, restaurants, retailers, and distributors
• Achieve and exceed sales targets and KPIs
• Identify growth opportunities and execute strategic sales plans
• Lead and support brand activation, tastings, and events
• Work closely with marketing to ensure aligned campaigns and promotions
• Monitor competitor activity, market trends, and customer feedback
• Represent the brand at trade shows, expos, and industry events

Key Qualifications:

• Passion for coffee, liquor, and premium craft products
• Previous experience in liquor, FMCG, or hospitality sales preferred
• Strong negotiation, communication, and relationship-building skills
• Proven track record in territory growth and account management
• Experience working with groups such as Endeavour Group, ALM, Paramount, or Coles Liquor is highly desirable
• Able to work autonomously and manage travel as needed
• Current driver’s licence and access to a vehicle
• Current RSA