Head of Commercial is a leadership role responsible for managing all FOH operations and driving the commercial performance of the business.
The Head of Commercial is responsible for leading all FOH operational aspects of To be Frank.
The Head of Commercial will work closely with the Head of Operations, Head of Finance and the Managing Director to achieve To be Frank’s strategic goals.
Key Responsibilities:
People
* Provide leadership and direction to To Be Frank managers and staff.
* Foster a positive values-aligned culture that promotes teamwork, open communication, and continuous
improvement.
* Implement training and development that increases the capability of To be Frank’s staff.
* Assist direct reports with any people issues that arise.
Strategic Planning
* Work with the Head of Operations, Head of Finance and Managing Director to develop and execute To be
Frank’s strategic plan.
* Identify new growth opportunities, assess market trends, and make recommendations for business
development and expansion.
* Develop and implement strategies to maximise revenue, profitability and guest satisfaction.
FOH Operations
* Oversee the daily operations of FOH across both locations.
* Ensure staff provide a high level of customer service to all To be Frank customers;
* Liaise with Head of Operations and Head Pastry Chef to manage stock quantities within the
bakery;
* Communicate customer feedback with the Head of Operations and Head Pastry Chef on the
popularity of products and any quality concerns;
* Execute quality control and disregard products that do not meet To be Franks standard of quality;
* Support staff to manage and execute wholesales orders (including packing);
* Communicate information and any changes to the team;
* Ensure locations are kept to the highest standard of cleanliness at all times;
* Ensure packaging and consumable stocks levels are maintained, including crockery;
Compliance
* Ensuring compliance with To be Frank’s guidelines and procedures;
* Support the legal compliance of the bakery in particular, but not limited to adherence to WH&S, Food
Safety, including allergen training and food poisoning allegations.
Events & Brand Management
* Act as the key custodian of any To be Frank events, including negotiating event selection or
attendance, runsheets, event operations and commercial terms;
* Protect and enhance the To be Frank brand through effective marketing and brand management
strategies;
* Collaborate with the Head of Operations, Head of Finance and Managing Director to implement
marketing campaigns, promotions, and events to increase brand awareness and drive sales.
Attributes:
* Strong leadership skills, with the ability to inspire and motivate a diverse team.
* Excellent communication and interpersonal skills, with the ability to build and maintain relationships
with key stakeholders.
* Strategic thinker with the ability to develop and execute business plans.
* Exceptional conflict resolution and negotiation skills.
Qualifications and Contemporary Knowledge:
* Qualification in Hospitality Management (or equivalent)
* At least 5 years of experience in a similar role, leading a team in a small to medium sized business.
* Guests and colleagues must always be treated inclusively with respect and warmth. The Privacy Act
1988 must be followed at all times.
* The safety and wellbeing of our community is of paramount importance. You must take reasonable
care for the safety of yourself and others and immediately report any hazardous conditions, near
misses and injuries, correctly. You will participate in Return to Work Programs, as required, across To
be Frank.
* Multi-skilling is an essential component of working at To be Frank; willingness and ability to learn
and perform tasks in all areas is required.
